With 310 million active users (compared to Facebook’s 1.65 billion active users), Twitter is certainly one of the smaller social media networks. But what Twitter lacks in size, it makes up for in user engagement and SEO value. For example, 64% of brands report that their Twitter activity has led to a meaningful return on investment. Tweets are also individually indexed (scanned for content and ranked) by Google, which views each tweet in the same way it would a page of content on your website. Finally, Twitter mentions of your dental practice are viewed by search engines as a “social signal” that’s used in a small way to determine the organic ranking of your practice website. Even if you aren’t personally aware of anyone on Twitter, your dental practice should still have a presence there.